Download the Answertips. I use it average 10 times a day. LOVE it.
I first became a cult-obsessed customer. That's how I became obsessed with the stock.
A wild card with the stock is their Brainboost technology. Ask a question and it sometimes gives some really good search answers that google won't give.
Most of their costs are pretty much in place so that most revenue going forward falls straight to the bottom line. And revenue is growing quite rapidly. The traffic wikipedia generates is insane and answers.com has the entire wikipedia site integrated into it plus 100+ additional sources so there's no reason to use wikipedia any more. The realistic and near-term potential for profits is mind-boggling especially against the relatively tiny market cap.