Innovative Food Holdings Inc (IVFH)

[Dickmo]

The chef to chef thing is nice touch for marketing purposes, but I'm not convinced it is important. If you train a sales person and provide him/her with enough detail about the product, I could eventually train Siri to do the sales job.

As for the YoY results, we have seen slowdowns in this business before. They were temporary. Whether they will be this time in unclear and it is a reason for concern. I do not believe the domestic economy is going to tank in the next 12 months. If the economy grows, then IVFH's business should grow along with it. It may not grow 12-20% annually as it has in the past. But I would not expect flat.

As long as the company continues to grow, whether organically or via acquisition, overhead costs per unit sold should decline. If they don't then we have a serious management problem. Not that I would expect this Board is capable of either monitoring this situation or fixing it if it were to happen. I'm just not concerned until I see another lousy quarter. Stuff happens in small companies. It doesn't take much to throw off a quarter here or there.

At 79 cents, I think we are approaching buy time. I'm a buyer in the high 60's. If the former FD owner is selling shares, forget you ever saw me. This will be 50 cents before the Miami Dolphins have lost their 5th game of the season.