To me this is the dilemma that ADXS has always faced. It's why I understood at the time (in principle) why DOC took the approach he did. It might sound nice to raise cash by carving up all the franchises and selling them off whole, or even splitting them further.
But the reality is that creates a giant bowl of spaghetti if they ever want to sell the entire company. A company buying ADXS in the future, will pay more if ADXS still owns the lion's share of profits and don't have to deal with a half dozen companies only paying them royalties.