Glucose Health Inc (GLUC)

[BlueChip$]

Compared to what? A start up or an established company with product awareness and a returning customer base? Another thing to consider is that Wal-Mart's previous pricing of 9.73 was undercutting the product's potential selling point.

12.73 is a much better sell point and gives the company a much better profit potential. If I were to guess the profit margin, I'd guess that production with shipping is around 1/3 of the 12.73 and a 60/40 balance split between the company and the retailer.

With that equation, that gives the company roughly 5 bucks per unit, but at 9.73 the profit margin was much lower I'm sure.

Lastly, the first generation blueberry quite honestly tasted ok at best. The new product will get a much better return purchaser because it tastes great and fuctions as claimed....JMO