Roku Inc (ROKU)

[rhoyt]

And just as Emily mentioned, "this eliminates Amazon as a competitive threat in Walmart (WMT), Costco (COST), Target (TGT), ETC, and Best Buy can still sell all other Roku TVs [which are better deals]..."

And you are correct, Insignia is junk AND Best Buy is still under the continuing threat of having their brick and mortar business lose money.

All the sales of ROKU that happened during Christmas are still there. Folks are not going to go running to Best Buy just to buy an inferior set to replace the one they just got. This is all a bad marketing ploy by Amazon to stunt the growth that ROKU had just begun.

It is still going to grow by leaps and bounds, but more patience is now required.