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MissionIR

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MissionIR

Re: None

Monday, 02/26/2018 4:03:41 AM

Monday, February 26, 2018 4:03:41 AM

Post# of 49392
Facebook's Removing a Range of Ad Metrics and Adding New Data Labels for Context

http://ibn.fm/Qb5zR

Facebook has announced a change to some of their ad metrics to better clarify how they’re calculated, while they’re also removing some ‘unhelpful’ metrics to help marketers stay focused on more actionable objectives.

First off, on clarification – Facebook will be adding some new labels to their metrics to highlight exactly how they’ve been calculated.

Click the link for complete article.

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