Sean Nichols (Director of Sales for John Lenore& Co.) states: "The design of the RK Super label as well as developing a 12-pack case were key decisions that enabled 7-11 to grant RK Super the authorization needed to retail the brand and to grant the brand much desired cooler space. We will be excited to see the growth of this fantastic offering for kids."
that would have needed sign off in John Lenore shame it isn't a 7-11 quote as that would put some credibility into the status of the intention!