If you think SALES EXPOSURE is fluff, then you have a lot to learn about business.
This PR tells potential buyers that they will be ATTENDING the show, as well as the investors. PR's are not always used to move the stock, they are also used to garner interest from potential clients as well.
The more CKYS puts their name out there, more companies will approach us.
My posting contains many opinions. So please do your own research and validation.