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Re: GD post# 216587

Friday, 01/12/2018 8:09:40 PM

Friday, January 12, 2018 8:09:40 PM

Post# of 257441
PTLA—The author of the iVillage message you posted is drowning in details that ultimately won’t matter much from business standpoint, IMO.

Eliquis, Xarelto, and Pradaxa are well-entrenched in the marketplace. Yes, Bevyxxa can capture some market share, but it will costly to do so in terms of either PTLA’s internal SG&A spending or PTLA’s ceding a big chunk of the Bevyxxa economics to a partner.

Bottom line: Bevyxxa can be a decent-selling drug, but it won’t be the mega-blockbuster that some people seem in your milieu seem to be expecting.

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