The Company will be re-branding and changing its name to "First Mining Gold Corp.
Without going into fundamentals or aspirations, as a shareholder, looking at the change from a marketing viewpoint I think it was a brilliant re-branding move.
When the currency reset occurs (if you believe a reset is coming) there will be a massive shift in investor sentiment. Naive investors who have not read and who do not appreciate the small print on the Gold ETFs investments (thereby only holding paper gold IOUs) will be cashed out.
I think I have read the paper to physical gold ratio is 300 to 1 (or even higher)
While the naive investors are getting their cash out notices the spot price of physical gold will be rising. (that is an understatement)
At that future point in time, minimal due diligence will be performed and any ticker with the words "Gold" or "Silver" in the stock name will be bought up.
When the long predicted transfer of wealth driven by the collapsing markets is finally taking place, there will be a HUGE (in my best Trump voice) surge of interest in Senior, Medium and Junior (Gold and Silver) mining stocks by investors feeling left out.
Sound fundamental investing principles will be temporarily suspended, and this coming (get into physical precious metals at any cost) momentum play will drive First Mining Gold Corp share price up in my honest opinion.
Additional comment - This re-branding also fits into KN's plan to issue digital coins backed by precious metals.
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