Apple Inc (AAPL)

[fmikehugo]

Re switch vs stores...

Why does everyone insist on treating this as an either/or? My own experience (Arlington VA) was that the switch campaign and the stores were synergistic. Switch got them interested and the stores sold them.

There is simply no way to appreciate the beauty and functionality of, say, the 17' PB or the iLamp without seeing and using one. I still breathe a little faster when I see one, and at my age that's saying something. But for many, it took switch to get them into the store in the first place.

Of course there are people with beige souls, including some here. We'll never reach them, and should not make the compromises necessary to do so.