They tend to believe a PR will not help that much until there is substance like the loan behind it
That might be true. After all the PPS didn't respond at all to the nice 10 page memo we got, but I don't think it was in vain; if felt good that SIAF cared enough to step up, and it was interesting to learn more about TRW as well. Minor (?) things like that builds some goodwill, encouraging some people to stay who might have sold otherwise - it's not like SIAF has an abundance of goodwill