3tl Technologies Corporation Signs Master Service Agreement with Leading Advertising Agency
Canada NewsWire
VANCOUVER, Nov. 28, 2017
VANCOUVER, Nov. 28, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced that it has signed a Master Service Agreement ("MSA") with a leading advertising agency, a wholly owned subsidiary of the world's largest communications company. Pursuant to the MSA, 3tl has signed an agreement to provide PLATFORM³ to a customer of the advertising company.
MSA's are annual or multi-year contracts between 3tl and customers, in which the parties agree to most of the terms that will govern future transactions or future agreements including legal, delivery of software, services and support. The first transaction under the MSA is for 3tl to provide PLATFORM³ to a multinational food manufacturing company that owns multiple brands, including a number of the world's best-selling breakfast cereals.
"Under the MSA, PLATFORM³ will be used by this ad agency to enable mobile rewards and collect consumer data for monetization by its customers," said Rob Craig, CEO of 3tl. "We were very pleased to get this signed in 2017 and expect it will generate a stream of successful programs for customers of the ad agency and high margin revenues for 3tl.."
About 3tl Technologies Corp.
3tl has developed a proprietary, mobile-based consumer marketing platform – PLATFORM³ – that is sold to global Consumer Packaged Goods (CPG) companies and consumer brands. PLATFORM³ is delivered as a subscription service (Software as a Service model) and used by CPG companies to engage consumers, reward purchases and collect valuable consumer data. PLATFORM³ incorporates Artificial Intelligence and Machine Learning to monetize the consumer data, including demographics and purchasing behaviour, by sending consumers targeted offers by email and text messages..
