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Re: $oldier Hard post# 18291

Friday, 11/17/2017 2:02:09 PM

Friday, November 17, 2017 2:02:09 PM

Post# of 26773
It's too bad ROX doesn't break out Knappogue Castle, Clontarf, Jefferson's and now Arran in the Q's.

In the investor presentation they proudly break out Jefferson's leaving us to conclude the remainder is comprised of the other three.

Knappogue and Clontarf are growing nicely. I am estimating that in about 2 years when Jefferson's is selling 100,000 cases, Knappogue and Clontarf will be selling 70,000 - 80,000 cases combined.

All 3 of these are 100% owned by ROX.

Arran's will be a revenue bonus.

When case sales top those numbers, that's when I think any negatives associated with the smaller brands ROX distributes but doesn't own will be overlooked.

I think investors are short sighted though. Just like the writer in yesterday's Seeking Alpha article.

ROX as an importer of brands it does not own, is being taken as a negative. That's an incorrect assessment.

What do they think Constellation Brands is? Just like ROX, they own some and import some.

Those other brands add revenues and gross profit. Unfortunately a few of those brands are in case sales decline including Boru and Goslings Rum.

Liqueurs recently reversed a decline. It's meaningful to ROX. Liqueurs are just about neck and neck cases sales-wise with whisky. It's not as profitable, but ROX is moving a lot of bottles, and adds to our presence.

Our really tiny Tequila brand is starting to grow too.

Realistically, I think ROX will be in play as a take over candidate when Jefferson's tops 100K cases and the other Whiskeys combined top 70K cases. Revenues will be between $100K - $125, and GAAP black too. That will be in about 2 years.

GGB is our wild card.
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