Yeah, AMC hated that fact, and MP ruined their own subscription plan. As I said, when 50% of AMC sales is MP members, what's AMC going to do?
If they try to make MP usage difficult at AMC theaters like not getting on the program to allow advanced seat select. Or, AMC simply not deal with MP at all, guess what?
AMC competitors will take advantage of the situation, and soon, everybody is going to go to other theaters because they can see a movie a day and they can select seats in advance!! Smaller guys are already contacting MP per CEO interview. They see opportunity to compete with AMC.
ACM is just making itself difficult by publicly stating not willing to work with MP ever.
Right now it don't matter if you use MP card at AMC or another theater yet. But, what if I get 20% discount on concession sales say at Regal? Or now that I can actually select seats in advance at Regal and AMC don't? Where do you think MP members are going to watch movies?
People don't get that yet. AMC will regret it if they keep up the negative attitude. MP is already a small percentage of AMC sales and it will only grow in number.
It be funny AMC makes an 180 degrees turn saying AMC is now friends with MP some times down the road. Just not smart with what AMC did publicly. AMC is better off keeping it neutral like Regal did.
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