I am under the strong belief that there are many who are trading/holding this stock WITHOUT understanding the underlying assets and how they work. If you don't understand the trading platform for these options then I suggest another stock where the understanding is more evident. Many people did not understand BITCOIN but yet today it is over $6000.00 per unit! There is no underlying asset to support the price except what people are willing to buy and sell them for! This is no different. JMHO