News Not So Big after All..
Essentially it allows PFWI to act as a Direct Marketer for Dewan &Son's In the not,so,new geographical territories in NA&SA. As I see it, PFWI is nothing more than a Glorified Manufacturers Sales Rep, for D&S who has established distribution contacts through the Big Box clientele it already serves. PFWI is just another way of getting D&S Products to their destinations using Just-In-Time or (JIT) Distribution efficiencies in a cost savings way for D&S. In exchange for "Acting Agent", PFWI gets to tap into D&S Products to provide or sell in its Hotel chains network and gift shops within them. Since no actual details of the agreement with D&S have been made public there's no way of knowing what the profitability for PFWI will actually be. That will be determined later. Suffice to say, this was a Fluff PR. If there had been details within it about the percentages expected for PFWI to sell and distribute for profit estimates, then those analytics would have had a greater effect in the price per share. At least from an investment standpoint. Therefore, its a wait &see deal which is why bigger players didn't bother. That, and the continued conversions. JMO, of course on why it didn't get more trades (345) and larger volume. BTW, did anyone notice a 911 Trade towards EOD.
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