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Re: THEKOOKBOOK post# 91877

Saturday, 09/23/2006 2:20:19 PM

Saturday, September 23, 2006 2:20:19 PM

Post# of 311080
kook, Agreed with all of that. But, to me, it's about consistency... if you're going to PR a delay about one thing, then you'd better stick with that strategy (especially when the issue is a much bigger one such as an audit). Consistency. State a deadline... update shareholders... miss the deadline. In THAT order. Not in the order: State a dealine... miss deadline... update shareholders.

It's all very simple communication protocol. Consistency. Perception Management. Very basic.

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