It is interesting to note that Kevin Harrington never used infomercials as a marketing tool at CELH.
The reason is actually very simple. The shipping costs for beverages was very expensive and made it impractical.
So, what do you think has changed?
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." ~ Arthur Schopenhauer