Not so sure if the company is doing it alone. MS and others are involved. It's usually the third party who initiates a lot of foul play. Let's see for the credibility issue of an already inept Nasdaq to try and put a little pressure to save face for all other nasdaq related concerns. Shareholder beware of Nasdaq co's could send massive social media outburst that could be part of a bubble bursting. Pop goes trillions.