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Illumitry Corp. Announces a Major Acquisition
Jun 02, 2017

OTC Disclosure & News Service

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CARLSBAD, CA / ACCESSWIRE / June 2, 2017 / Collin McMullen, Pres. of Illumitry Corp. (OTC PINK: ILUM), announced that Illumitry Corp. has entered into a formal agreement to acquire all of the issued and outstanding capital stock of PetsZX, Inc., a Wyoming Corporation. PetsZX has developed a proprietary line of pet nutritional products designed to increase the nutritional value of the pets' food and decrease the toxic by-products that result from impaired digestion. PetsZX's products will initially be sold by way of direct response/electronic retailing and social media. PetsZX plans on launching its product line by using a direct response commercial to introduce its primary product: Pet Power ZX.

PetsZX's other products, Omega 3 ZX, Eye Care ZX and First Aid Spray ZX, will also be launched through direct response commercial and social media. PetsZX is currently developing line extension products that will be introduced at future dates.

Mr. Jaeson Cayne, CEO of PetsZX, who is responsible for more than a billion dollars in consumer sales, stated that the company's products have been test-marketed in Germany with unbridled success. He went on to state that it is the company's intention to market its four principal products by way of direct response electronic retailing and social media. Mr. Cayne has been a "Chart Topper" (#1 infomercial) in the Jordan Whitney Green Sheet (a rating publication for the electronic retailing industry). In addition to other awards granted to Mr. Cayne, he was awarded "Talk Show Infomercial of the Year" by NIMA.

The pet industry is one of the most stable growth industries. Just in the United States, there are some 85 million owned dogs and 95 million owned cats. Pets are part of the family in 65% of U.S. households.

The pet industry, which has reached U.S. sales in excess of $60 billion in 2016, is a market segment that has had continuous positive growth rate. The industry is expected to grow at a rate in excess of 3.4% in 2017.

The transaction between Ilumitry Corp. and the shareholders of PetsZX Inc., is expected to close within the next several weeks.