Neom had retained an 18% interest in Mobot, a company owning patents for image recognition. I have not been successful finding any mention of Mobot in recent years, however, should they have changed their name and they remain alive, we are likely viewing a new application for Neom.
Whether this is a revenue generating application paying Neom will depend upon whether the app utilises a gateway in conjunction with their resolution server. Since this is JetBlue's application it may be proprietary to them and may not necessarily cross two servers. I anticipate, though, that due to the level of security at airports, any airline would be remiss and potentially held liable should the highest level of security be cast aside to save a dollar. In short, I feel this falls under Neom