Your DD is a little off, $MMEG didn't buy Poolworks for revenue. If you had done your research a little more thoroughly you would see Poolworks had been in decline. $MMEG wanted the platform which they got at a huge discount because of Poolworks financial position, hence the previous valuation of Poolworks. In turn Poolworks alone gave $MMEG a $0.0207 book value. Poolworks gives $MMEG a platform that is already in tact that they can build out & tweak to suit the company. It also allows them to own something that they will control the content, they will control the advertising & user base and they will directly get the revenue from it when it's all said and done. They've been adding to that user base already. $MMEG is seriously, seriously undervalued!