Wednesday, April 26, 2017 11:21:16 AM
CP, u r idealistic, I talk pricing
frankly, even in the USA "the want" to know "Yes/or NO" by educated people seems to run into weird psychology -- that you and I would find irrational, so never mind the third world, or $trillions.
so, please re-scan the section where I intentionally spelled out in detail what real people were telling us about Exosome pricing (I used numerical shorthand in the rest of the Exosome arguments, something most here seem to not get into, yet -- my bad).
We have a near-monopoly product (IF WE REALLY HAVE THE GOODS, which with this management is always highly uncertain) and just to have credibility in the market place you do not price it as a give-away, you price it for value unless you are competing against superior or like product.
Never mind that we really are here only as a charitable outfit feeding this needy management, I for once am all in for finally making money for the shareholders
best,
N
PS And bottom line, you need a reasonable price to ramp up volume via advertising and an educational marketing campaign (excepting perhaps the cancer patient's family members). The consumer is ignorant of early detection benefits, of cancer pain, of late stage treatment hospital costs, and even does not enjoy a blood draw.
frankly, even in the USA "the want" to know "Yes/or NO" by educated people seems to run into weird psychology -- that you and I would find irrational, so never mind the third world, or $trillions.
so, please re-scan the section where I intentionally spelled out in detail what real people were telling us about Exosome pricing (I used numerical shorthand in the rest of the Exosome arguments, something most here seem to not get into, yet -- my bad).
We have a near-monopoly product (IF WE REALLY HAVE THE GOODS, which with this management is always highly uncertain) and just to have credibility in the market place you do not price it as a give-away, you price it for value unless you are competing against superior or like product.
Never mind that we really are here only as a charitable outfit feeding this needy management, I for once am all in for finally making money for the shareholders
best,
N
PS And bottom line, you need a reasonable price to ramp up volume via advertising and an educational marketing campaign (excepting perhaps the cancer patient's family members). The consumer is ignorant of early detection benefits, of cancer pain, of late stage treatment hospital costs, and even does not enjoy a blood draw.
