That may just be the penalty against the company. Some corporate fraudsters have been executed in China, so ... roll the dice, I guess.
If China is serious about turning its drug development segment into a legitimate business, then data fakers should probably look to see what happened to folks involved in the milk/melamine operation.
China is very sensitive about food quality now. If that same attitude is extended to drug trials, retaliation against the individuals involved could be severe "pour encourager les autres".