I think it means that when the price goes north anyone caught short just lost a ton of money. Providing of course if they decide to cover. If they don't cover and the PPS continues to rise they get margin calls, their broker covers, and then they owe their broker serious cash. I will verify whether or not this scenario could play in INOH on Monday.
$INOH
A smart person learns from their mistakes. But a wise person learns from others mistakes.
Everything I say here is "in my opinion", even if I don't state that in my posts.