Redbull is an amazing organization - a tightly run ship and a hugely successful (purportedly a $6-Billion Dollar) private company! Their annual advertising, PR and branding budgets each year are not publicly released, but are believed by media insiders to be in the range of $800-million. A major project like "ON ANY SUNDAY: THE NEXT CHAPTER" is viewed largely through the lens of marketing and branding, and as such, receiving BACK quite a bit of money from distribution is a beautiful thing. HHSE has enjoyed our relationship with Redbull and looks forward to future opportunities together.