Sunday, March 12, 2017 11:55:34 AM
Scathing SA PRO article on SA by Jonathan Selsick:
"Conclusion
This is a case of private equity doing what private equity is supposed to do. They bought into a growing company, helped it grow rapidly over five years, figured out a way to extract as much revenue as possible from franchisees, and then when the time was right, decided to take the company public and exit their investment for the highest price possible.
The structure of the deal, with the tax receivable agreement, the controlled release of shares to the public, the special dividend, and the way they account for equipment revenue, seem like a carefully planned strategy by clearly some sophisticated investors. It's almost a textbook example on maximizing value extraction. With an understanding of how brilliantly TSG has managed this exit, I would probably expect another quarter or two of aggressive growth targets and maximizing non-recurring income which most people view as real income, as they push to keep the growth story momentum going before they unload their final tranche of equity onto the public.
But my guess is that once they are out of the loop, we will see some serious moderation in growth.
Based on using what we feel are very generous assumptions, and correctly understanding that the large part of their income which is non-recurring should not be capitalized or valued with a multiple, results in a value for the stock of $9.40 per share versus the $21.70 where it trades at today. Finally, just on pure principle, I would never own a company that was subject to a tax receivable agreement, but assuming you are okay with it, the valuation is still extremely high. Buy a gym membership, it's a good deal - but run away from the stock.
Disclosure: I am/we are short PLNT."
"Conclusion
This is a case of private equity doing what private equity is supposed to do. They bought into a growing company, helped it grow rapidly over five years, figured out a way to extract as much revenue as possible from franchisees, and then when the time was right, decided to take the company public and exit their investment for the highest price possible.
The structure of the deal, with the tax receivable agreement, the controlled release of shares to the public, the special dividend, and the way they account for equipment revenue, seem like a carefully planned strategy by clearly some sophisticated investors. It's almost a textbook example on maximizing value extraction. With an understanding of how brilliantly TSG has managed this exit, I would probably expect another quarter or two of aggressive growth targets and maximizing non-recurring income which most people view as real income, as they push to keep the growth story momentum going before they unload their final tranche of equity onto the public.
But my guess is that once they are out of the loop, we will see some serious moderation in growth.
Based on using what we feel are very generous assumptions, and correctly understanding that the large part of their income which is non-recurring should not be capitalized or valued with a multiple, results in a value for the stock of $9.40 per share versus the $21.70 where it trades at today. Finally, just on pure principle, I would never own a company that was subject to a tax receivable agreement, but assuming you are okay with it, the valuation is still extremely high. Buy a gym membership, it's a good deal - but run away from the stock.
Disclosure: I am/we are short PLNT."
Recent PLNT News
- Planet Fitness, Inc. Announces Participation in the William Blair 46th Annual Growth Stock Conference • PR Newswire (US) • 05/27/2026 08:30:00 PM
- PLNT Notification: Planet Fitness Growth Issues and Corresponding 31% Stock Drop Trigger Shareholder Investigation for Securities Fraud • PR Newswire (US) • 05/26/2026 10:19:00 AM
- Empowering Teen Wellness: Planet Fitness Announces Sixth Annual High School Summer Pass® Program and Opens Its Doors to Teens for Free All Summer Long • GlobeNewswire Inc. • 05/20/2026 12:30:00 PM
- PLNT Stock Alert: Planet Fitness Investors with Losses are Notified of the Pending Securities Fraud Investigation Over Growth Issues • PR Newswire (US) • 05/19/2026 10:14:00 AM
- SueWallSt Investigates Planet Fitness, Inc. for Possible Securities Law Violations • PR Newswire (US) • 05/18/2026 01:00:00 PM
- Form SCHEDULE 13G/A - Statement of Beneficial Ownership by Certain Investors: [Amend] • Edgar (US Regulatory) • 05/15/2026 02:06:33 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/14/2026 08:51:39 PM
- PLNT Stock Drop: Planet Fitness Stock Plummets 31% Amid Low Membership Growth Triggering Securities Fraud Investigation • PR Newswire (US) • 05/12/2026 10:46:00 AM
- PLNT Investigation: BFA Law Announces Planet Fitness Investigation on behalf of Investors after 31% Stock Drop – Contact BFA Law if You Lost Money • Business Wire • 05/11/2026 10:08:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/11/2026 08:40:51 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 05/07/2026 08:25:24 PM
- Planet Fitness shares decline after company lowers full-year outlook • IH Market News • 05/07/2026 12:44:38 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 05/07/2026 10:30:08 AM
- Planet Fitness, Inc. Announces First Quarter 2026 Results • PR Newswire (US) • 05/07/2026 10:30:00 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/06/2026 08:34:19 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/06/2026 08:31:57 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 05/06/2026 08:31:22 PM
- Planet Fitness, Inc. To Report First Quarter 2026 Results on May 7, 2026 • PR Newswire (US) • 04/23/2026 09:00:00 PM
- Form SCHEDULE 13G/A - Statement of Beneficial Ownership by Certain Investors: [Amend] • Edgar (US Regulatory) • 04/07/2026 04:39:50 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 04/02/2026 08:47:12 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 04/02/2026 08:45:14 PM
- Form ARS - Annual Report to Security Holders • Edgar (US Regulatory) • 03/25/2026 08:34:26 PM
- Form DEFA14A - Additional definitive proxy soliciting materials and Rule 14(a)(12) material • Edgar (US Regulatory) • 03/25/2026 08:32:14 PM

