I discovered this stock too late last year. It went from .07 to 2.40 in just a few months. My understanding was that what propelled the interest was the multimedia card where you can record a birthday/Christmas wish on a card that acts as a cd and a gift card. Last Christmas they flew off the shelves within two days and people were begging for more. Should get a good bump up this Christmas, hopefully with some new inhancements to go with it.