Amyris Inc (fka AMRSQ)

[Spider Web]

Did You Get Tricked

It's Only A Test
It looks like Sephora is allowing them to Test-Market their products for a couple months on their website, and only until the spring. Why doesn't the company just say that? Why 'cloak-and-dagger' that? It also looks like Sephora required them to do a little Face-Lift on their packaging. The five Biossance products will physically only be in a few stores, and just sparsely throughout the US. But they don't tell you in which stores, or how many. And why not Europe? I thought Europe was touted as a good target, regarding those "environmental and safety" concerns? Maybe you really have to prove yourself as a product first, before even thinking about entering that really Elite European Market.

Buried In Competition
If you don't put the word Biossance in the search box on the Sephora website, you most likely will never find their products. Otherwise, you will have to sift through hundreds of competitors, and still might not find them. Aside from sifting through that temporary Just Arrived page, those products will be very hard to find.

Marketing To Who
It's hard to sell something without a marketing strategy. Most likely, it sounds like that if they don't penetrate the market and hit a certain level of sales, they may be terminated as a product-line on that website. There is virtually no marketing for their products. It looks like they are just trying to market a gimmick to their shareholders, for the sole purpose and opportunity of more dilution.

Left In The Dark
So anyway, what happened to that Illuminator Eye Gel that was introduced last August on their Biossance web site? They never told you anything further about that. Nothing about sales or anything. They didn't even tell you that they were going to repackaged it as the Squalane Peptide Eye Gel. It looks like they changed it to a different name and look, along with four other items. Why didn't they tell you that? What happened? It's hard to sell something without a marketing strategy.

The Real Product
But anyway... this is not really a revenue stream. I think this is just a side business, to try and occasionally excite a few shareholders into a pumping frenzy. But that just doesn't seem to work anymore. I think we all know that the real product here is just more Insider Selling and more Dilution.

http://finance.yahoo.com/news/biotech-meets-beauty-biossance-announces-133000916.html

Just My Opinion