Derek.....to the best if my knowledge there is no such thing as exclusivity for a label. the exclusivity drug makers get are for the drug compounds or manufacturing techniques based off patents. the only reason they wouldn't get a specific label is because the FDA makes a determination that the evidence submitted doesn't support the claim. In other words the mere fact they are using Blue dye as a deterrent or forewarning of abuse, the FDA may say we aren't allowing that label because we feel blue dye would not be a deterrent.
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