Updated:2006-08-21 06:53:20
SanDisk to Slash Prices to Challenge iPod, Report Says
Reuters
NEW YORK (Aug. 21) - SanDisk Corp. is expected to announce product enhancements and price cuts on Monday aimed at attracting interest in its digital music player, which competes with Apple Computer Inc.'s iPod, the Wall Street Journal said in a report that quoted Sandisk's CEO.
SanDisk, which holds the second-largest market share in digital music players behind Apple, plans to introduce a $249.99 MP3 player, the Sansa e280, with eight gigabytes of storage capacity.
That is enough to hold about 2,000 songs, which is double the capacity of the similarly priced iPod Nano, Apple's best-selling digital music player, the report said.
SanDisk also is cutting prices on its other music players by almost 30 percent, the report said.
SanDisk could not be reached for comment on the article.
08/21/06 03:41 ET
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