Kellogg Company K will be launching more than 50 new cereals, snacks and frozen food products this month. The new items have been created keeping in mind the changing consumer needs.
Most of the flavors and colors used in these products are made with organic sources. Kellogg is striving to remove artificial colors and flavors across its branded cereals and snack bars as well as Eggo frozen food by the end of 2018.
Kellogg has been struggling to boost sales over the past two years, mainly because of the weak demand in its developed market cereals and U.S. snacks businesses.
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