News this morning shows company is working diligently to improve customer experience. Fast shipping is crucial to be competitive these days. Thanks to Amazon, people want things fast. I order so much stuff on Amazon because I can have stuff at my door before I can find time to make a trip to the stores. I don't even think about comparison shopping because the convenience of having my stuff within a day or two is worth more than a little savings elsewhere. When people are shopping for CBD products, they will order from the merchant that can get the product to the door fastest.