Toxics, my friend, toxics. O/S went up by 3.7 million shares from 8/8 to 9/30. If you think 10 of your friends held 2.5 million of those shares on 8/30, then I'd say your friends aren't telling you the truth.
Check out the margin requirements for shorting penny stocks and then ask why people would jump into shorting at sub 4 cents, but not have shorted at $7.75 down to a dime.
TA - Over $500 million in toxic funded pump and dumps exposed and growing every day!