United Communications Partners Inc (UCPA)

[naturalborninvestor]

However, the study of 56 of the biggest international advertisers – many of which have budgets of £100-200m – does not paint a bleak picture overall. The average equivalent net rate paid for creative services has risen quite considerably on UK agreements, from 5.9% in 2012 to 7.8%. Also, more services (such as planning) are being handed to media agencies by clients – 92%, up from 77% in 2012. Correspondingly, average commission rates have gone up by 4%, compared with 3.5% in 2012.

So how is UCPA claiming 39 million in revenues for 2015 for 70 million in media billings in Sweden? Add 5-10 million in billings for Denmark and UCP's revenues-to- billings margin is roughly 39/775.5 = 50.32%

Has UCP re-invented the industry or just their revenue recognition policy here?. So much that should be discussed. Yet, Q3 just passed without a "monthly" (!) newsletter...