ULTA Beauty technical notes before earnings news (TheFlyOnTheWall) FLY ON THE WALL 1:01 PM ET 8/25/2016 The stock is in a classic, if extended, uptrend and not far in percentage terms from its lifetime highs. Given the extreme of price appreciation the risks are skewed more to a negative than positive surprise. If the news is bearish a move below $262 would break the current uptrend leg, making this level the first important one. Additional support levels to watch as potential downside objectives would be at $256.02, $245.38, and $235.60. If the news is a bullish surprise, the life high at $278.63 is the last resistance level on the chart. A breakout above it would open up a run to the $300 area. At that point the shares would be in a near-parabolic price trend which are inherently unstable.