A lactose intolerant person will need to take a one week coarse of Lactose Freedom @ $20-$30 per coarse between 4 to 8 courses a year. On the conservative side that would amount to $80-$160 dollars a year expenditure per MNZO customer.
If MNZO has one million customers world wide. we all know that's a very small number. That small number equates to $80-$160,000,000 in revenues annually. This is a massive play in my opinion!