I suspect the recent promotion-pump was funded by part of it. They don't need big spikes to profit. Hitting A lot of "singles" can add up to the same as a few home-runs.
This $600K promo is sucking ....
"It is easier to fool someone, than to convince them they have been fooled."
For those that don't get it, it means that people need to be more careful, and do good due diligence.