Quantum Materials Corp. (fka QTMM)

[BigE1960]

The answer could* be that he is pulling a Bill Parcells. You know, join a 1-15 team; if you turn it around, you become a hero. If not, oh well, you weren't part of it while there was derisive laughter.

* I'm not saying this is the case, just offering one rational answer to the question.