One that doesn't have the rights to a product they feel will be successful in the market . I can think of many , ....even your beloved coke a cola ! Have a great day... Go EQLB http://www.coca-colacompany.com/press-center/press-releases/great-lakes-coca-cola-distribution-llc-signs-definitive-agreement-with-the-coca-cola-company http://denverbeerco.com/denver-beer-co-signs-distribution-partnership-with-beverage-distributors-company/ http://www.beerinbigd.com/2016/04/four-corners-signs-distribution.html?m=1 http://www.bevnet.com/news/2016/essentia-water-signs-distribution-agreements-with-hensley-beverage-company-and-honickman-group