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Re: DewDiligence post# 201120

Tuesday, 05/03/2016 3:39:58 PM

Tuesday, May 03, 2016 3:39:58 PM

Post# of 257443
EXAS addendum: They claim that the Cologuard TV-ad pilot program increased the order growth rate by 50% relative to matched “control” markets without TV advertising. However, EXAS would not (when asked) give the absolute growth numbers in the pilot-ad markets and the control markets; thus, the impressive sounding “50% increase” might have been from, say, 4% to 6%.

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