#2 Not always true. Failure can lead to success; success takes time.
#3 Cost/Benefit study would prove you wrong. Cost per card, true, but cost to person and business NOT TRUE. Over 60% of people said in recent study they would pay $69.99 for The Card. Peace of mind is invaluable.
#4 Opinion
#5 Increased A/S shares does NOT dilute stockholder value until such shares become outstanding. Really, you should know this. A/S shares could increase to 1 billion and it has NO; ZERO; affect on the price of the shares or stockholder value until they become outstanding.