Rural communities have a very limited selection of entertainment to choose from. It is typically either a Movie Gallery or a locally owned video rental store. With these come high priced rentals and poor selections, and I do mean poor. If you do, or ever have lived in a town with a population under 5000, you will understand. If JF is looking to build a strong company with a low churn rate, where else do you recommend he do so? Advertising in highly populated areas would create an influx the current DC's could not handle, which means unhappy city folk.
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