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Post# of 257302
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JohnWayne

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JohnWayne

Re: DewDiligence post# 199806

Sunday, 02/21/2016 12:09:03 AM

Sunday, February 21, 2016 12:09:03 AM

Post# of 257302
FWIW just saw a DTC ad for Pradaxa and one of the primary messages was that it's the only NOAC with an antidote. Doesn't mean the sales reps are promoting the message, but does suggest that there will be some proactive Big Pharma marketing behind antidotes in general.
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