He is being directed and controlled by the majority shareholder. The information is in the SEC filings to read. The same direction given to authorize all the note conversions and allowing the previous CEO to retain almost the entire outstanding share balance to sell or sign over to 3rd parties to sell at his leisure. As well as continue to allow the ex CEO to rent the space allocated.
Unfortunately the SEC filings show the current CEO has no real control of the company either through voting shares or otherwise.
The current CEO has no experience running any form of company, public or otherwise. No experience in the beverage industry which is vast and hugely competitive.