Zero debt In this day and age it is challenging to find an American family with zero debt; not to talk of of a company worth more than $2.5 billion. Moreover, GoPro has $513 million just sitting in the bank. Therefore, when it comes to financial security, GoPro is in a lot better situation than a lot of companies.
Astonishing brand power Such is GoPro's reputation as a camera manufacturer that the term 'GoPro' has become a synonym for action cameras. It is worth noting that GoPro has an amazing public perception. Through Youtube and strategic partnerships, they have managed to create a perception of being an adventurous, youthful, and energetic brand. The aforementioned are attributes which are challenging to ingrain in the public perception.
Could they have used their brand to win more in the marketplace? Well, of course. However, there are talks of an exclusive content network for GoPro users being built, and the company is set to enter the lucrative drone camera market in 2016.
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