matt- are you mad at money? an advertiser wants people to see his ads. a thread that has many posts on it is more likely to accomplish that goal and enable a site to charge them higher rates to be placed there, than one that has fewer posts and readers. that's why popular tv shows and radio shows make more money than the unpopular ones do. listen to the si crowd though, they know what's best.
P.S. please put the notice IHUB Advertisement in front of the ad.
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