SPDR S&P 500 (SPY)

[risk on]

I certainly agree AAPL is king of the smart phone, but As stated, Its a process of taking market share that may not show for " years/ decades" . But clearly based on targeting marketing , Samsung is after the youth, and in my limited knowledge base , they are winning , and primarily because APPLE ID not engaging the battle on that front. AAPL Seems to be targeting age groups slightly older than Samsung targets, again , just an observation.

But, the youth is crucial IMO, w long term payoffs galore, should Samsung gain that market.