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Wednesday, December 30, 2015 12:40:59 PM
WTW Oprah effect
The former talk show host and media mogul bought a 10% stake in struggling weight-loss company Weight Watchers WTW, +20.70% on Oct. 19, rocketing company shares and turning a $50 million profit for herself in a matter of hours. Company shares rose again — by about 20% at midday trading — on Wednesday after an emotional ad about Oprah’s struggle to lose weight aired on Christmas Eve, and has continued to run on national television this week.
http://www.marketwatch.com/story/oprah-blessed-these-7-brands-before-weight-watchers-2015-10-19
The former talk show host and media mogul bought a 10% stake in struggling weight-loss company Weight Watchers WTW, +20.70% on Oct. 19, rocketing company shares and turning a $50 million profit for herself in a matter of hours. Company shares rose again — by about 20% at midday trading — on Wednesday after an emotional ad about Oprah’s struggle to lose weight aired on Christmas Eve, and has continued to run on national television this week.
http://www.marketwatch.com/story/oprah-blessed-these-7-brands-before-weight-watchers-2015-10-19
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